A Honey Making Monster
Marketing Management by Stefan Kollewe
I help companies build marketing systems that increase revenue and brand value at scale
My Approach
🌍 Stefan Kollewe, raised in Hamburg, Germany. Based in Vietnam:
After 25 years in marketing, I use my metaphor of honeymaking to help companies and teams increase both revenue and brand value.
Marketing, to me, is the systematic bridge between a business and its market—an intelligent system that turns value into more value, that turns flowers into honey.
I work as a meta-generalist, based on the belief that marketing is a binary art: it either works, or it doesn’t. Once a business understands this, it’s ready to enrich both the world and itself.
If you’d like to hire me for a project or part-time role, feel free to check our fit below.
Who I Work With
KMU & Digital Brands
I help companies and online brands build structured, brand-driven marketing systems.
Consultancies & Interim Roles
I take on strategic marketing-management roles—from insight to implementation.
Start-ups & Personal Brands
I support emerging ventures and creators in building clear systems and a strong brand foundation.
The Main Topics
My work focuses on the following key areas:
• Positioning & Market Expansion
• Building Scalable Marketing Systems
• Strategic Storytelling Architecture
• Content-Based Customer Journeys
• Transforming Services into Brands
• Mindset Coaching for CEOs & Teams
My Core Strengths
Systemic Thinking
Marketing as an interconnected system—aligning strategy, creativity, and structure for long-term impact.
Human Psychology
Understanding how people think and decide to craft communication that truly connects business and consumer.
Creative Sense
Combining strategy, design, and language to create brands with meaning and genuine market value.
Work With Me
Do you feel we’re a good fit?
Feel free to send me a DM on Instagram or click the button below. You’ll be directed to my contact form at the bottom of my Teaching page. Thanks and see you soon:
A Honey Making Monster
Hamburg & Remote worldwide
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