Marketing History
Thanks for the trust
Raised in Hamburg, Germany. Based in Vietnam. Working global remote
The following projects represent selected chapters of that journey:
A Honey Making Monster
Marketing Architecture & Advisory
2023-Today
Building positioning systems, communication architectures and strategic clarity for b2b businesses
King of Peacelife
Founder, Teacher & Creative Director
2015-2022
Building a content-driven mindfulness brand from positioning and narrative to communication, content and community
SAMSUNG Electronics
Keynote Germany
2022
Invited to speak about mindfulness and the role of conscious communication in a digital world
Red Bull Germany
Diversity Communication Initiative
2021
Developing and presenting a nationwide communication concept on diversity for organizational culture
Andreas Bourani
Personal Brand Development
2013-2017
Developing positioning concepts and strategic narratives for one of Germany’s most recognized musicians
Heykes & Karstens
Workshop Facilitator
2017
Designing and delivering a strategic workshop experience for consultants
Trainknowlegdy GmbH
Strategic Book Development
2016-2017
Transforming expertise into a strategic publishing asset for a CEO as Thought Leader
University of Hamburg
Guest Lecturer
2015-2016
Teaching marketing and communication topics through workshops and academic collaborations
Knocking on Digital Heaven's Door
Keynote Consulting Summit
2015
Speaking about digital marketing, transformation and the future of communication
PAWLIK Consultants GmbH
Head of Digital Marketing
2014-2017
Building the digital marketing
foundation across Germany
and Europe
Neuroscience Coaching Certification
Prof. Dr. Dr. Julius Kuhl
2014-2015
Studying motivation psychology, personality systems and applied coaching methodologies
Bacardi Germany
Brand Ambassador
2011-2012
Supporting launch campaigns, events and brand communication initiatives
Master of Arts
Business Psychology
2012-2014
Studying marketing, psychology and consumer behavior for a strategic understanding of markets
Voll:Kontakt GmbH
Online PR & Music Marketing
2009-2010
First professional experience in digital communication, PR and music marketing
University of Hamburg
Career Service
2008-2009
Supporting PR, communication and career development initiatives within the university environment
Bachelor of Arts
Socioeconomics & International Marketing
2007-2010
Studying markets, organizations and international business development
HSH Nordbank AG
Projektassistent
2004-2006
Corporate Identity Migration Project
NIXUNTERTREIBEN
Founder, Rapper & Marketing
2002-2012
3 EP releases, festival performances, Volkswagen sponsorship and winner of the OXMOX Band Contest Hamburg
Hamburgische Landesbank
Bankkaufmann (IHK)
2001-2003
Foundation in business, finance and customer communication
Kinder Surprise Collectibles
Teenage Collector & Seller
1996-1998
Buying collectible figures from classmates, placing newspaper ads and running a one-square-meter flea market stand every Sunday morning
A Honey Making Monster
by Stefan Kollewe
Hamburg & Remote worldwide
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